business critique. business critical.

I'm Riz, a growth partner for owners ready for what's next. I read the whole business honestly, map the path forward, then build what lets it carry itself.

how it works

The Crit

An honest read of the whole thing, from the offer to the books.

The Critical Path

What to do next, in what order, and who does it.

Critical Systems

I build what the plan calls for. Software, platforms, analytics, email, design.

Critical Mass

I stay on until it carries itself.

what gets missed

The problems that cost the most rarely show an error. I've found every one of these on a real site.

• Your contact form stopped reaching you. The page still says thanks. The messages never get to you, and nothing warns you.
• Checkout broke on laptops after an update. It still works on your phone, so you never see it. Buyers just leave.
• Renewals fail and it looks like people quit. No card was saved at signup, so the first renewal had nothing to charge.
• Your emails say delivered but land in spam. Delivered only means the server took it. It just looks like people lost interest.

recent work

• A ledger a ceramics company can trust.
• The systems behind a clinical training institute.
• A map for a community, before anyone built the wrong thing.

about riz

I'm Riz O'Brien. I work with owners who've built something real and outgrown the systems holding it together.

Most of what I find never shows an error. It looks like a slow month, or people losing interest. I've built the websites, memberships, payments, email and reporting behind businesses like yours, so I can read the whole thing.

You work with me directly. I build with AI tools and I check everything myself.

ask for a crit

Nothing critical gets said until you ask. Tell me what you sell and what feels off, and I'll tell you if a Crit makes sense.